About Me

I’m a Product Designer and Cognitive Science student at UC Berkeley, pursuing a minor in Data Science and a certificate in Design Innovation. I’m drawn to product design because it brings together human behavior, technology, and strategy. I enjoy turning messy, ambiguous problems into products that are useful and meaningful. My approach is rooted in curiosity, empathy, and rigor: I ask “why” to understand the behaviors behind a problem, use research and data to challenge assumptions, and think carefully about the impact of design decisions.

MY MOST RECENT EXPERIENCES

Designing the moments that turn New York Times readers into subscribersThe New York Times, Product Design Intern
Building an in-app guide that walks young adults onto their own health coverageKaiser Permanente, PM Consultant & Design Lead

MY JOURNEY

From journalism to product design

Journalism taught me to chase the why

My background in journalism taught me to go deeper, question assumptions, and keep asking “why” until I understood what was really happening. Working quickly and with imperfect information taught me to embrace ambiguity, adapt as I learned, and focus on the parts of a story that matter most. That investigative mindset became the foundation of how I approach design.

Berkeley gave me a framework for people

At UC Berkeley, I study Cognitive Science with a minor in Data Science and a certificate in Design Innovation. My coursework has taught me to understand human behavior, decision-making, and how context shapes people’s choices, while Human-Centered Design has helped me turn that understanding into a practical design process.

Design gave me a way to act

Outside the classroom, I’ve stayed deeply involved in Berkeley’s design community. Through three years with Berkeley Innovation, UC Berkeley’s oldest paid design consultancy, I worked on consulting projects for Handshake, Yahoo, and STEEZY while growing into leadership roles. I’ve also participated in five designathons, consulted for Kaiser Permanente through a course, and served as a user researcher for BerkeleyTime.

Industry showed me the scale of design

At the New York Times, I worked across Growth, accessibility, B2B systems, and activation, where small decisions could affect thousands of users across different audiences and constraints. The experience reinforced the kind of environment I thrive in: fast-paced, mission-driven, and highly cross-functional, where diverse perspectives come together to solve complex problems.

DESIGN VALUES

What guides my design work

Curiosity as a discipline

Journalism taught me to ask hard questions and keep digging until I understand the real problem, not just the obvious one. In design, that means looking past symptoms to the behaviors and constraints underneath.

Rigor in ambiguity

I bring structure to messy problems through research, synthesis, and iteration. I balance qualitative stories with quantitative evidence and focus deeply on the problems that matter most rather than trying to solve everything at once.

Iteration over perfection

I see pivots and redos as progress, not failure. I prefer testing ideas in real conditions, learning quickly, and refining based on evidence. The goal is not to defend the first solution, but to keep moving toward a better one.

Empathy through representation

I care about understanding what people are actually experiencing, not just what we assume they need. I listen closely, ask questions, and make sure different perspectives are reflected in the decisions I make. I want the products I design to respect people’s time, context, and real-world needs.

Responsibility in what I build

Design decisions have consequences, especially when products operate at scale. I think critically about how data is interpreted, how systems shape behavior, and whether an experience earns people’s trust. I am willing to challenge a direction, narrow the scope, or start over when research reveals a better path.

Turning insight Into action

I enjoy taking messy research, data, and feedback and figuring out what to do with it. I focus on finding the patterns that matter, making them understandable to others, and turning them into concrete product decisions. Good research only matters if it changes what we build.

Today, I see myself as an investigative product designer: someone who combines a journalist’s curiosity, a cognitive scientist’s lens on behavior, a researcher’s rigor, and a builder’s drive to turn insight into impact.

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